Case Studies

Pearson plc

Pearson plc

Interim Global Storefront Owner

• Led analysis of Pearson’s existing digital footprint to define core use cases, creation of a global feature canvas and a set of core user journeys
• Aligned these features to SAP Hybris’s B2C and B2B accelerator capabilities and created “just enough” epics to deliver a richly-featured MVP that launched in April 2019 for the US Practitioner audience
• Ecommerce revenue increase +25% YOY and NPS on a significant upward swing


Pearson plc

Pearson plc

Business Analysis Lead

• Value Creation Analysis of existing digital marketplaces to identify investment opportunities
• Led Business Analysis for the global team, defining roadmaps and backlogs for various geographies
• Supporting projects from discovery through to delivery


Penguin Random House UK

Penguin Random House UK

Business Analyst

• Process definition and change management for the new consumer and corporate websites
• Project management of CMS-related projects and systems integration


Foote Evans Breslin Ltd

Foote Evans Breslin Ltd

Product Consultant, Business Analyst

• Defining and validating digital strategies; product concepting and definition
• Managing the delivery and launch of digital products.


Pearson Professional

Pearson Professional

Business Analyst

• Business Analysis and Project Management on a global CMS project for the world's largest book publisher to transform print and digital product development.


Financial Conduct Authority

Financial Conduct Authority

Web Publishing Manager

• Responsible for FCA websites, online systems and intranet
• Project management - new intranet site for circa 4000 staff
• High level involvement in FSA transition to FCA / PRA following act of Parliament
• Produced Webcasts, eMags, new sections


The Spectator (1828) Ltd

The Spectator (1828) Ltd

Print and Digital Production Director

• Accountable for Spectator and Apollo websites, Spectator iOS app, Amazon Kindle editions, e-commerce, e-marketing, ad serving
• Production of weekly and monthly magazines, supplements, advertising campaigns, marketing collateral and indoor/outdoor displays